How to Approach Brands with Your Influencer Media KitĬongratulations! You’ve created your influencer media kit and now it’s time to start reaching out to prospective brands and businesses you’d like to partner with. Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how you’d like your media kit to look. If you know your way around Photoshop with your eyes closed or have graphic design experience, then Adobe’s design tools are always a great option. Create an Influencer Media Kit with Adobe Photoshop or Illustrator To save your template as a PDF, you need to export it to your desktop. Once you’re happy with your updated design, all you have to do is export it as a PDF so it’s easy to share via email, or you can embed it into your website! When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. We’re big fans of Canva here at Later! From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: #1. Ultimately, it’s easier to digest 4-5 well laid-out pages, than 1 super-cramped page that’s overloaded with information! You have a lot of information to share, so try to make your media kit as clean and easy to read as possible - even if that means adding another page to your design! Think about maintaining the same style, tone, fonts, color palette and make sure you only share the very best photography and imagery. When it comes to design, it’s important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. Now that we’ve covered what information you should include in your influencer media kit, it’s time to talk about designing your media kit! How to Design an Influencer Media Kit: Step-by-Step Guide Looking to learn more about what brands look for in an influencer when they consider a partnership? Take a look at our free Influencer Marketing Guide to find out what brands and businesses will be on the lookout for in their next collaboration project. Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! It’s a fine balance between a positive introduction and a business pitch, so it’s worth spending the time and effort to draft and edit your bio until you’re 100% happy with it! You want to convey your personal tone and style in your bio copy, and show off your personality, interests, and passion projects. It’s the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. Just like your Instagram bio, your influencer media kit bio is extremely important! Influencer Media Kit Content #1: Your Bio Let’s take a closer look at what you should include in your influencer media kit. With some quick design changes, you can make the template fully represent you and your brand! You’ll find that everything in the template is completely customizable - so you can include your own images, your fonts, and even a branded color palette.
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